Having a Digital Strategy in place is absolutely a great achievement for a company. Do you remember what was the last time you benchmarked your business’s Digital Strategy and surrounding digital tactics against industry best practices and your major competitors?

By experience, some basic questions listed below that you may ask yourself to figure out how much your digital strategy is (still) valid:

• Is it still innovative?

• Is it customer-centric enough, should we go for more customer-centricity – or even down to a level of being customer-obsessed?

• Is it still valid – should we revisit the surrounding digital tactics?

• Is it differentiating us from our competitors?

• Does it still have a competitive advantage?

• Is there any positive ROI already achieved?

• What would have happened if we did not implement those digital strategies?

• Did we achieve an improved customer experience and satisfaction reflected in their behaviors and loyalty?

• Are we in good shape in terms of speed to market our offerings?

• Do we have an efficient and effective implementation of the digital strategies in place?

• …

This list can definitely go longer with multiple additions, but the key point here is whether you are regularly evaluating your digital strategy in a structured way in today’s rapidly changing digital ecosystem with increasing frequency.

Do you remember, what was the last time you benchmarked your company’s digital strategy?

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